Digital Marketing Assistant

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Bloom Farms is on the cutting end of the emerging cannabis movement. As one of the leaders in the industry, we take great pride in the brand we have created. Our brand is built on providing an amazing product and customer experience, which includes a rigorous testing process, a true commitment to innovation and a company culture that is dedicated to our mission. Our company manufactures high-quality cannabis products. We’re excited about the opportunity to shape an industry on the verge of a culture shift.

We are currently recruiting for a Digital Marketing Assistant to join the Bloom Farms marketing team. Our Digital Marketing Assistant will own Bloom Farms’ consumer and professional online business segments. The overall goals for this role also include optimizing conversion rate and customer engagement via social media and other applications. We are offering this role as a full time, salaried position.

Primary Responsibilities:

  • Maintain and build a monthly social editorial calendar.

  • Create regular and unique content for use on social media in Photoshop. 

  • Maintain a consistent brand voice across all social properties.  

  • Leverage available tools and resources to encourage the engagement and growth of Bloom Farms social following by creating and maintaining an inviting community that fosters and promotes the consumer’s natural desire to share and socialize.

  • Publish all social media content in accordance with editorial calendar and optimal post timing and targeting for each community.

  • Have a passionate interest and ear for listening within all social communities to identify content gaps or negative sentiment and preemptively address consumer needs and mitigate negative publicity.

  • Actively seek and initiate opportunities to amplify Bloom Farms messaging in external conversations.

  • Identify real-time trending topics, share inspiration and initiate efforts appropriately.

  • Identify partnership opportunities with vendors, other businesses, media, organizations and influencers.

  • Create and deliver weekly social/digital results report for management review.

  • Act as primary contact for the dispensary partner database.

  • Support Senior Content Manager as needed.

  • Manage inbound requests for social promotion internally and externally.

  • Work with marketing team to help manage lead generation campaign activities and optimize campaign performance through testing and segmentation.

Skills:

  • Photoshop - Intermediate

  • Illustrator - Basic

  • Wordpress - Basic

  • Mac - Proficient

  • Experience with a small business CRM preferred (Otraport/Fusionsoft/Etc)

Ancillary Duties:

We are growing rapidly! We ask that you always strive to improve processes proactively and on a continuous basis. Strong work ethic and dedication are vital. Excellent written and verbal communication skills are a must.  

Qualifications and Skills:

  • High School Diploma or Equivalent

  • Must be at least 21 years old.



Location: Oakland, CA
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Apply at: https://bloom-farms.hiringthing.com/job/89593/digital-marketing-assistant